About 2minutter
2minutter is a visual language that moves between imagery, film, and art.
What began as a simple idea has evolved into a distinct way of seeing people.
2minutter was founded on the belief that the most meaningful moments happen when performance falls away. When people are given space. When presence replaces posing. When something honest appears.
Across photography, film, and art, 2minutter focuses on capturing people as they are — without masks, without expectations, without excess explanation.
The result is work that feels intimate, human, and quietly expressive.
A way of working
At the core of 2minutter is a simple question:
Who do you want to spend two minutes with?
That question has shaped every part of the visual language — from editorial portraits and interviews to film productions and fine art works.
Time is treated not as a format, but as a condition.
Two minutes is enough to slow down.
Enough to listen.
Enough to see someone clearly.
The 2minutter ecosystem
2minutter exists as a shared visual language expressed through different forms.
2minutter Magazine
An editorial platform working across photography, film, and art.
The magazine presents portraits, interviews, and visual stories with artists and cultural figures across fashion, music, and film.
2minutter Studio
A film and visual production studio creating human-centered work for editorial, artistic, and commercial contexts.
2minutter Art
A fine art platform presenting limited edition photography by Mariann Vik Johansen.
Each work is produced as an archival pigment print, signed by the artist and accompanied by a Certificate of Authenticity.
People
Mariann Vik Johansen
Founder & Creative Director
Mariann is the founder of the original 2minutter magazine and the creative force behind its visual language.
Working across photography, film, and art, her practice centers on presence, intimacy, and emotional clarity. Her work forms the foundation of both the magazine and the fine art catalogue.
Aleksander
Co-Founder & CEO
Aleksander co-founded the company structure surrounding 2minutter and leads its strategic and structural development.
He is responsible for building and maintaining the platform across magazine, studio, and art, ensuring that the creative vision is supported by a coherent and sustainable framework.
Philosophy
2minutter does not aim to explain people.
It aims to meet them.
The work is intentionally quiet.
The language is restrained.
The structure stays in the background.
What remains is the moment itself.
2minutter
A visual language shaped by presence.
